Shel777 Privacy Policy — Personal Data Protection for Malaysian Members

1. Introduction

Welcome to shel777 Privacy Policy. This document explains in detail how shel777 — a leading online casino and Sports Betting platform for Malaysian players — collects, uses, stores, protects, and discloses your personal data.

Our members' privacy is more than a legal obligation — it is a core value we hold firmly. We understand that your trust is our most valuable asset, and we take full responsibility for protecting the information you entrust to us.

This Privacy Policy applies to all users who access or register an account on the shel777, including online casino services, Sports Betting (football, badminton, cricket, and more), slots, Live Casino, and all related platform features.

2. Personal Data We Collect

shel777 collects personal data necessary to provide a safe, responsible, and quality service. We only collect what is genuinely needed — nothing more.

We do not collect sensitive data such as medical information, religious beliefs, or political affiliations. We do not knowingly collect data from children under 18 — if you believe a child's information has been collected inadvertently, please contact us immediately.

3. How We Use Your Data

shel777 uses collected personal data solely for legitimate purposes necessary to operate the platform. Every use of data has a clear justification and is consistent with the PDPA 2010.

• Account management — processes registrations, verifies identities, and manages member accounts.
• Payment processing — processes deposits via Touch 'n Go eWallet, GrabPay, Boost, ShopeePay, DuitNow, and FPX, and manages withdrawals to member accounts.
• Service provision — enables access to casino games, Sports Betting, slots, and all features on the shel777 platform.
• Security & fraud prevention — detects suspicious activity, prevents fraud, and maintains the integrity of the platform.
• Legal compliance — fulfils applicable KYC (Know Your Customer) and AML (Anti-Money Laundering) requirements.
• Service improvement — analysing usage patterns to improve platform quality and user experience.
• Service communications — sending important notifications related to your account, transactions, and security updates.
• Permitted marketing — sends promotional offers and bonuses to members who have opted in to marketing communications (unsubscribe at any time).

4. Data Sharing & Disclosure

shel777 does not sell members' personal data. We only share data in limited, necessary situations and with adequate safeguards in place. The following parties may receive your data and the reasons why:

• Payment processors — e-wallet providers and banking services such as Touch 'n Go, GrabPay, Boost, ShopeePay, DuitNow, and FPX institutions receive only the data necessary to process your transactions.
• Game software providers — gaming technology companies that provide slots, live casino, and other games may receive minimal session data for technical purposes only.
• IT service providers — companies managing shel777's technical infrastructure, cloud storage, and system security are bound by strict confidentiality agreements.
• Competent authorities — shel777 will disclose data when required by Malaysian law, court order, or a legitimate regulatory authority.
• Fraud prevention — data may be shared with fraud prevention agencies or industry bodies to protect the platform and members from illegal activity.

Every third party that receives shel777 member data is required to sign a strict data processing agreement and adhere to a privacy policy that meets or exceeds our own standards.

5. Cookies & Tracking Technologies

Platform shel777 uses cookies and similar tracking technologies to enhance your experience, ensure the platform functions properly, and analyse usage patterns in aggregate.

Types of cookies we use:

• Essential cookies — required for core platform functions such as login, game sessions, and security. These cookies cannot be disabled.
• Performance cookies — collects anonymised information about how you use the platform to help us improve the user experience.
• Functional cookies — remembering your preferences such as language, region, and display settings for your convenience.
• Analytical cookies — helps us understand which areas of the platform are visited most frequently and general navigation patterns.

You can manage your cookie settings through your web browser. However, disabling essential cookies may affect the functionality of the shel777 platform. For more information on managing cookies in popular browsers such as Chrome, Firefox, and Safari, please refer to the help section of the relevant browser.

6. Personal Data Security

shel777 continually invests in security infrastructure to ensure members' personal data is protected to the highest standard. The technical and organisational security measures we implement include:

• Data encryption — all sensitive data is encrypted using AES-256 standards at rest and SSL/TLS in transit.
• Strict access controls — only authorised personnel with a legitimate business need may access member data, and all access is logged and audited.
• 24/7 Monitoring — threat detection and intrusion monitoring systems operate around the clock to identify any unusual activity.
• Regular security audits — the shel777 platform undergoes regular penetration testing and independent security audits.
• Data backup — member data is backed up regularly to a secure, separate location to ensure service continuity.
• Staff training — all shel777 staff who handle personal data receive regular privacy and security training.

While we take all reasonable precautions, no security system can be guaranteed 100% secure. You also play an important role in protecting your account — use a strong password, never share your login credentials, and keep your devices up to date.

7. Your Privacy Rights as a Member

Under Malaysia's Personal Data Protection Act 2010 (PDPA) and the shel777 privacy policy, you have the following rights regarding your personal data:

To exercise any of the rights above, please contact our privacy team at privacy@shel777.com. We will process your request within 21 business days. In complex cases, this period may be extended to 60 days, with notification provided to you.

8. Data Retention Period

shel777 only retains your personal data for as long as necessary to fulfil the purpose for which it was collected, or as required by applicable laws in Malaysia.

• Active account data — retained for as long as your account is active and for 7 years after account closure for AML compliance and tax requirements.
• Financial transaction records — retained for 7 years in accordance with Malaysia's Anti-Money Laundering Act requirements.
• Support communication logs — retained for 3 years from the date of last interaction.
• Technical data and server logs — retained for 12 months for security and investigation purposes.
• Marketing data — retained until you withdraw consent or unsubscribe from marketing communications.

Once the retention period expires, your data will be securely deleted or anonymised so it can no longer be linked to you. Data deletion is carried out in accordance with established, documented procedures.

9. Changes to This Privacy Policy

shel777 reserves the right to update or amend this Privacy Policy from time to time to reflect changes in our privacy practices, legal requirements, or service improvements. All changes take effect immediately upon publication of the updated Policy on this page.

The "Last Updated" date at the top of this page will always reflect the date of the most recent changes. For significant and material changes, shel777 will endeavour to notify members by email or in-platform notification at least 14 days before changes take effect.

Your continued use of the shel777 platform after any Privacy Policy changes are published constitutes your acceptance of the updated terms. We encourage you to review this page periodically to stay informed about how we protect your information.

10. Contact Us About Privacy

If you have any questions or concerns, or wish to exercise your privacy rights in relation to the Privacy Policy shel777, our privacy team is ready to help.

• Privacy Email: privacy@shel777.com
• General Support Email: support@shel777.com
• Live Chat: Available 24/7 directly within your shel777 account

For more information about your rights under the Malaysia PDPA, you may refer to the Department of Personal Data Protection Malaysia. For information relating to Terms & Conditions or Responsible Gaming, please visit the relevant page.